Agency Production Course
The industry-standard framework for developing, producing, and delivering brand content for moving image — across agency-led and in-house productions.
Overview
This one-day Content Production workshop sets out the current, industry-standard way brand content for moving image is developed, produced, & delivered, with clear application across both agency-led productions & in-house shoots.
The Production Lifecycle
It walks through the full production lifecycle, from initial idea & scoping through pre-production, shoot, post-production, & distribution, with business affairs & decision-making embedded throughout.
AI in Production
The course reflects how production actually operates today, including where AI is already being used to support planning, budgeting, production workflows, shoot & delivery, & where human judgement remains critical.
Formats & Scale
It covers everything from small, fast-turnaround social content & product shoots to TVCs, giving participants a clear framework that scales across formats & budgets.
Risk & Operations
Alongside creative execution, the workshop focuses on managing risk through clear processes, well-built budgets, robust contracts, insurance, & realistic scheduling.
Outcomes
Designed & led as a practical, professional standard-setter, the course equips attendees to deliver stronger creative output while retaining control, clarity, & confidence across modern content production.