Global 360 Campaign

As Managing Partner & EP at production company Park Village, Adam was instrumental in building the direct to brand workflow and production model around a 3 year contract direct with The Woolmark Company. Engaging Creative Agency 20 Something for strategy support, and working with the directors at Studio Birthplace, Adam designed the production eco-system in which Park Village was able to win and retain the client across 2 global campaigns and multiple content deliverables spanning DOOH, TV, Cinema, 3DOOH, Online & social.

Producing 2 complex productions in South Africa, including a studio shoot with a 35,000 litre swimming pool full of ‘oil’ and a location shoot both in the national park & locking down multiple city streets, the team assembled covered every aspect of the production lifecycle, from creative & strategy, to media strategy, media buying, on the ground production, VFX, post and finishing for multiple platforms. Simultaneously shooting DOOH stills and collecting assets for 3DOOH which was live in Time Square NYC & Piccadilly Circus LDN.

The campaigns went on to win multiple awards, and was heralded by client as ‘the best commercial they have ever produced’.