Money Calm Bull Campaign

The Money Calm Bull for Money Super Market, is one of the most talked-about campaigns in recent British advertising. A real 2.5-tonne prize-winning bull called Obdulio, with a voiceover from Matt Berry adding deadpan comedy, sauntering through scenarios of escalating chaos without breaking a sweat.

As Head of Production & Executive Producer at Engine respectively, Leila and Adam managed ongoing campaigns and film productions of considerable complexity. Produced by Leila, Nick Ball directed the inaugural commercial through Blink Productions on a five-day shoot in Uruguay with Obdulio himself doing much of the work. Where reality had its limits, we engaged Untold Studios to build a 100% CGI replica to place the bull on asteroids and into scenarios no living animal could navigate. The two were indistinguishable on screen & the partnership with Untold Studios continued to be managed by Adam across several subsequent commercials directed by Untold's master of creature effects Diarmid Harrison-Murray.

Delivery spanned TV, BVOD, OOH, radio, Idents, social, and digital, with all business affairs and compliance managed end to end by production.

The campaign won a Silver at the British Arrows.