Money Calm Bull Campaign

The Money Calm Bull for Money Super Market, is one of the most talked-about campaigns in recent British advertising. A real 2.5-tonne prize-winning bull called Obdulio, with a voiceover from Matt Berry adding deadpan comedy, sauntering through scenarios of escalating chaos without breaking a sweat.

As Head of Production & Executive Producer at Engine respectively, Leila and Adam managed ongoing campaigns and film productions of considerable complexity. Produced by Leila, Nick Ball directed the inaugural commercial through Blink Productions on a five-day shoot in Uruguay with Obdulio himself doing much of the work. Where reality had its limits, we engaged Untold Studios to build a 100% CGI replica to place the bull on asteroids and into scenarios no living animal could navigate. The two were indistinguishable on screen & the partnership with Untold continued to be managed by Adam across several subsequent commercials.

Delivery spanned TV, BVOD, OOH, radio, Idents, social, and digital, with all business affairs and compliance managed end to end by production.

The campaign won a Silver at the British Arrows.