Win The Right Way content

The campaign, entitled “Win the Right Way,” for Chivas celebrates social entrepreneurs as part of the brand’s highly regarded “Live With Chivalry” series. As Producer for Agency Havas Worldwide, Leila's team called on the talents of actors Oscar Isaac, Chiwetel Ejiofor, and Liao Fan for three different ads slated for different markets, all directed by Daniel Wolfe through Somesuch. Isaac stars in the 60-second spot for the US market, with commercials and short documentaries about social entrepreneurs, alongside a dedicated website created by AnalogFolk. Production also commissioned stills and behind the scenes images of all three films, as well as key art portraits for the global social media campaign.