Stay True brand Content

M&C Saatchi Sport & Entertainment commissioned Adam to source & engage both on screen and production talent across several parts of Ballantine's on going Stay True series. The campaign documents ambitious and experimental film collaborations from around the world, showcasing the talents of genre leading artists'.

After months of intensive planning and research, across three continents, we started the relationship by contracting hyper-real photographer Benjamin Von Wong to create a unique underwater photographic project.

Our producers working with long form production company Archer's Mark ventured to Tulum, Mexico to shoot deep inside a 30-metre-deep cenote (aka a meteor-hit sinkhole, submerged with water).

Helmed by director William Williamson, and with the help of a world class team assembled by our producers including, world leading cave divers - a record-breaking free diver, underwater film-makers & set builders - the perfect ethereal shot was obtained featuring a Chinese Cormorant fisherman in mystic surroundings.

The relationship continued to capture the gravity defying dance techniques of dancer Non-Stop in San Fransisco, deliverables including a special build mural, social edits, versioning for different territories and PR photography.